Airship advertising
Some brands that have appeared on airships:
BMW
Boeing
Budweiser
Coca Cola
DHL
Fuji Film
Good Year
Japan Air Lines
Konica
Lowenbrau
Mastercard
Mazda
monster.com
Pepsi Cola
Phillips
Pink Floyd
The Rolling Stones
Sanyo
Swan Lager
Tommy Hilfiger
T-Online
Virgin Atlantic
Why advertise with airships? Because it works.
Just imagine the impact of your brand dominating the skies above a major city such as London. An airship is a uniquely user-friendly form of promotion. Have you ever seen anyone photographing an advertising billboard? Well they will when its on an airship. Thousands will see it every day, they will read about it in the newspapers and magazines, see it on the TV and hear about it on the radio. Airships get noticed.
An airship is so much more than just a flying billboard when it becomes part of an integrated marketing strategy. They are well-proven media generators with countless opportunities for creating interesting stories, flying special guests, competition winners and so on, or highlighting the airship's green credentials, plus tie-ins with other promotions. The opportunities are endless. When you compare the amount of free air time generated with the cost of a broadcast advertising spot, then airship promotions really come into their own. But don't take our word for it...
Many well known brands have already benefitted from airship campaigns. In the USA Fujifilm experienced an increased market share of between 7% and 22% along the west coast. McDonald's achieved increase in turnover above 250% within four weeks at chains overflown by the McBlimp. Argentinian food company Le Serenisima saw an increase of 500% over all product lines. Recently one USA presidential candidate put an airship to work for his campaign generating millions of dollars worth of coverage.
Talk to us about how airships can be put to work creating brand awareness for you.
